What is 721?
Welcome to
721 Performance
721 Performance, founded in 2016 (formally Challenge Fitness), moved to Concord in 2023 to elevate our clients training experience with top tier equipment and trainers. The number 721 comes from our owners badge number at the fire department. Her husband also was ironically assigned the same badge number at a different department. This number, 721, has popped up in many difference scenarios and has now become the foundation of hard work, resilience, focused mindset, and a drive to succeed- exactly how we work with our clients.
We currently offer personal training, small group training, open gym, pop up classes, yoga classes, ruck/run meet ups, wellness seminars, nutritionists/dietitians, mental performance coaches.
50 Beharrell St, Concord, MA 01742, USA
Inside Premier Performance
Get a Free
7 Day Pass
Join our Open Gym Program &
Rediscover Your Confidence
1
Flexible Schedule
Our open gym members have access to our facility 3am-1130pm. This allows our members to workout at their own convenience without the schedule constraints and caters to the busy individuals who have varying routines and availability.
2
Workout Options
Our white boards in the gym always have a workout or challenge for you to try! Want to follow a class on your own time? Hop on our Peloton Treadmill or Bike and follow a class! Or connect to our Apple TV and play a class from your phone.
3
Cost Effective
Although not personalized programming and attention like is received with personal training, open gym memberships provide a high value for lower cost for those who do not need guidance within the gym. Open gym grants unlimited access to the facility for one price. With your membership you will also receive exclusive discounts to top brands and services.
Services
At 721 Performance, we are more than just a place to lift weights. Our comprehensive service offerings are designed to cater to all aspects of fitness, health, and well-being:
Personal Training
Our certified trainers offer one-on-one sessions, tailored workout programs, and expert guidance to help members achieve their specific goals efficiently and safely.
Depending on the trainer, duration of sessions, packages, and current offers, sessions range from $45-120/hr.
Small Group Training
Join our small group training sessions (2-6 people per group) to experience personalized coaching, group motivation, and effective workouts that promise results!
Depending on the trainer, duration of sessions, number of clients in group, packages, and current offers, sessions range from $15-70/hr.
Yoga
Together with Warrior Within Yoga Project, we offer FREE yoga to first responders, veterans, service members, and their families. Currently at varying locations across the state. Tailored to address the unique stressors of this population, experience restoration through a supportive community, mental relaxation, physical rejuvenation, and emotional healing. Your service is invaluable; let us serve you in return.
Online Programming
Merge the best of both worlds with our online training! Receive expertly-crafted digital workout plans tailored to your goals, then bring them to life in our state-pf-the-art facility, at a gym near you, or from the comfort of your home. Enjoy the flexibility of online guidance, results driven programming, and a flexible training schedule. Think of this as a personal trainer in your pocket! All Online Programming clients receive a complimentary monthly open gym membership.
Depending on the trainer, programs range from $150-$400/month.
Ruck/Run Meet Ups
Training for Tough Ruck? First time rucking? It doesn’t matter if you’re a seasoned Rucker or just starting out, our meet ups cater to all levels. Bond over shared miles, challenge your limits, and embrace the camaraderie. Lace up, grab a weighted pack, and let’s hit the trail together!
721 Performance is conveniently located on the rail trail through concord with a paved path right outside out door. Turn arounds available along the whole trail to shorten or lengthen mileage.
Current meet ups: Saturdays, 9am
Free to the public
Nutritionists, Dietitians, Mental Performance Coaches
Our integrated team of nutritionists, dietitians, and mental performance coaches collaboratively guide you towards your peak. Dive into a balanced regimen where diet, mindset, and physical training converge, ensuring optimized results and a comprehensive approach to your well-being.
Contact us and we will connect you with the best team to fit your needs.